Relocated, all-new Brighton BMW showroom joins popular Nepean Highway automotive strip.

BRIGHTON BMW reopened its doors in August 2018, this time at a new location that resets the benchmark for BMW showrooms in Australia. Stillwell Group chairman Chris Stillwell said the development represents a $13.5 million (excluding land) investment by the company.

Formerly Meneres BMW, Brighton BMW has moved from 391 Nepean Highway in Brighton East to 795 Nepean Highway in Bentleigh in Melbourne’s affluent inner south.

The dealership occupied its former location for 20 years. The new dealership occupies the site that was previously occupied by Southern Mitsubishi and sits on an 8690 square-metre block – a 4754 square-metre increase over the former site.

The new two-storey showroom includes a “display runway” on its 4017 square- metre ground floor (up from 1744 square metres), as well as office spaces for sales, aftersales, service and pre-owned vehicles, plus a cafe, a general-purpose lounge area, storage space and staff facilities.

The 1000 square-metre first floor features dedicated areas for M and ‘special’ vehicles. The latter is the first of its kind in a local BMW showroom and as such, the dealership adopts the German marque’s latest corporate identity (CI).

The second storey also has an additional “display runway” for other vehicles, as well as a boardroom and another, larger office space used by administration, accounting support and logistics staff, among others.

In total, 32 vehicles are on display internally, up 19 over the previous site, while pre-owned and demonstrator vehicles are located in an external car park that also serves visiting customers. The delivery bay has room for three vehicles, up from just one.

Owners who arrive with vehicles for service are greeted by an advisor at the main driveway where the check-in process is immediately started.

The 26-bay service workshop – including six programming bays – is highlighted by ceiling heating, which is recirculated via a heat recovery ventilation (HRV) system that helps to keep technicians comfortable while they work.

Owners who arrive with vehicles for service are greeted by an advisor at the main driveway where the check-in process is immediately started.

The 26-bay service workshop – including six programming bays – is highlighted by ceiling heating, which is recirculated via a heat recovery ventilation (HRV) system that helps to keep technicians comfortable while they work.